A comprehensive project for a digital signage company: designing the wayfinding system for BMO Centre alongside a companion brochure (print and digital) that presents the company's capabilities to clients and partners. Digital Signage. The core challenge was integrating digital displays into BMO Centre's architecture so they read as part of the interior rather than a technical add-on. The visual concept draws from a custom fireplace inside the venue: warm metallic tones of gold and copper, subtle gradients, and controlled contrast. The system is built on clear information hierarchy and minimal layouts — per the client's requirement that the design feel contemporary rather than decorative. Brochure Design. Alongside the signage, a brochure was developed to present the company's digital signage solutions — produced in both print and digital formats for use in meetings, partner outreach, and presentations. Technical information was translated into a clear, structured visual experience: a strong grid system ensures consistency and effortless navigation, while high-resolution imagery and spacious composition deliver a premium feel. Content was designed to move seamlessly between print and digital formats without losing quality. The result is a cohesive brand communication system — from physical space (signage) to printed and digital materials (brochure) — unified under a single visual language.