EDITORIAL DESIGN

EDITORIAL DESIGN

The Elliance — Handcrafted Luxury Gifts & Personalized Tableware

Duration

5 weeks

Client

The Elliance

The project

Editorial catalog design for Gunerska, a wedding accessories brand — a full print catalog presenting diferent distinct jewelry-embellished tableware collections, each with its own name, color story, and visual identity. The challenge was translating a wide product range — champagne flutes, plates, candles, and cutlery sets finished in crystal and rhinestone detailing — into a cohesive editorial system that reads as fashion photography rather than a product listing. Each spread pairs a full-bleed hero shot with a tightly cropped detail grid, letting the craftsmanship of the embellishments carry the story rather than relying on copy. Typography stays classic and restrained — a serif display face for each collection name — keeping focus on the product, while a rotating color block per spread (copper, sage, blush, lavender, gold, ivory) gives the catalog rhythm without breaking its visual consistency. The cover carries the same discipline: a single portrait, a thin red rule, and the brand's script logotype — quiet enough to let the collections inside do the talking. The result is a premium print catalog built for wholesale and retail partners: structured enough to navigate quickly, refined enough to double as a standalone brand piece.

Editorial Design

The project

Editorial Design

Editorial catalog design for Gunerska, a wedding accessories brand — a full print catalog presenting diferent distinct jewelry-embellished tableware collections, each with its own name, color story, and visual identity. The challenge was translating a wide product range — champagne flutes, plates, candles, and cutlery sets finished in crystal and rhinestone detailing — into a cohesive editorial system that reads as fashion photography rather than a product listing. Each spread pairs a full-bleed hero shot with a tightly cropped detail grid, letting the craftsmanship of the embellishments carry the story rather than relying on copy. Typography stays classic and restrained — a serif display face for each collection name — keeping focus on the product, while a rotating color block per spread (copper, sage, blush, lavender, gold, ivory) gives the catalog rhythm without breaking its visual consistency. The cover carries the same discipline: a single portrait, a thin red rule, and the brand's script logotype — quiet enough to let the collections inside do the talking. The result is a premium print catalog built for wholesale and retail partners: structured enough to navigate quickly, refined enough to double as a standalone brand piece.

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Tell us what you're building

Work with a team that brings clarity, care, and creativity to every project.

Free 20-min intro call

Tell us what you're building

Work with a team that brings clarity, care, and creativity to every project.

Free 20-min intro call

Tell us what you're building

Work with a team that brings clarity, care, and creativity to every project.