Full brand — from logo and identity system through print and digital, covering everything the launch needed to go to market. The scope ran end to end: a logo and visual identity built to anchor the brand, business cards and stationery for the sales team, and large-format banners and billboards to announce the launch across the city. Alongside the physical rollout, a full set of digital assets equipped the realtors — presentation materials, listing collateral, and sales support ready to use from day one. Social media design rounded out the system, translating the same visual language into a consistent content presence for the company's channels.