Visual identity for muffini, a bakery-first coffee brand built for impulse: the smell of fresh pastry, the three seconds it takes to decide. Most coffee shops blur together — neutral palettes, safe logos, pastries treated as an afterthought. muffini flips that: a bold, red-driven identity that triggers appetite before it explains anything, paired with a clean typographic wordmark built to read instantly on a cup, a bag, or a street sign. Simple enough to scale everywhere the brand shows up, loud enough to be the reason someone walks in.