4 min read
How do you get clients from social media and grow your audience natively?
Sharing a piece of my interview for a magazine — they asked how I get clients through social media and grow my audience natively, without paid ads.
Category:
my interview
Updated:
Aug 24, 2026


iryna Buchak
Brand Designer
Sharing a piece of my interview for a magazine — they asked how I get clients through social media and grow my audience natively, without paid ads.
Q: How do you get clients from social media and grow your audience natively?
A: LinkedIn is where it starts for me — it's not a resume page, it's a sales channel. I post my process there, comment on posts in my niche, let people see me thinking, not just the final result.
But social alone isn't enough without honesty. On Instagram I share my journey as it actually happens — the wins and the messy parts. I make reels showing my real design routine, my day-to-day process. I don't just post the final shot — I show why I made this choice and not that one. That "why" is what builds trust before a client ever messages you.
For the formal side, my work lives on Behance — it's still where clients and other designers check if the craft holds up.
And the one thing I always tell people starting out: build your own website. It's the one channel that's fully yours, no algorithm decides who sees it. Mine is on Framer — I genuinely love it, it's fast, looks professional, and you don't need to code.

